New-style milk re-awarded big prize, Mengniu sets new premium benchmark

Recently the 10th China International Healthy Industry Expo gala was held in Beijing and the list of Excellent Enterprises was released as well. Successfully tackling dairy lactose intolerance problem and popularizing milk drinking, Mengniu s New-style milk was awarded the highest award CIHIE Gold Medal. As the pioneer of China s premium functional milk brand, the new-style milk again gained wide recognition from the industry.
China International Healthy Industry Expo is the expo of health and nutrition food industry which is Asia s widest recognized and most popular gala in health industry. The new-style milk was widely recognized on this gala and at the same time new-style milk upgraded from nutrition to efficient absorbing which further protected Chinese people s health, Said experts of CIHIE.

It was known that new-style milk was developed by Mengniu s R&D Center which gathered intellects from world s top institutions. It adopted world s leading technology of EHT hydrolytic enzyme which had 100% of hydrolysis rate that was far more advanced than products in the same category. In the production process the lactose was separated as glucose and galactose which can be easier for people to absorb so as to achieve better nutrition balance.

With increasing life pace, the competition pressure thus rises, so people s health problem gradually occurs and the topic of nutrition and health now attracted wider attention from the society. As the daily consuming nutrition product, how can milk improve people s health level becomes a popular buzzword among the public. said nutrition experts. Mengniu closely follows up the market needs and develops new technology to invent low lactose milk so that the breakthrough has been made on functional appeals of health maintenance. It successfully paves the way to a brand new area and new-style milk as the first premium functional milk brand of our country successfully build the new benchmark for it.

It is known that Mengniu has successfully developed a series of categories under new-style milk and they are going to be on sell step by step in late year. Mengniu s responsible person said, dairy market now is ushering into a brand new era of health maintenance, and Mengniu shall continuously put more strength into research and development to further provide Chinese people with better functional dairy products to meet consumers functional requirement on milk.