Green Mengniu won several prizes on China Children and Women Industry Expo

From July 29 to August 1, at National Conference Center grandly held 2010 China Children and Women Industry Expo during which Mengniu honorably won Consumers Most Satisfaction Prize. Meanwhile, the health care milk under New-Style Milk category of Mengniu and gold package powder milk Zhijiayi from Mengniu-Arla all won the New Product Innovation prize by which the concept of green and health as well as good quality of Mengniu was fully demonstrated.

After the award ceremony, dairy experts appreciated Mengniu as, This year, Mengniu has been gaining honors continuously, from top 16 world s dairy companies to the exclusive supplier milk for China Lunar Exploration Program, and to Consumers Most Satisfaction Prize and New Product Innovation won on this conference. For Mengniu, this is what we say fame follows merit. Mengniu s success just verifies that proverb, gold and silver is not as good as consumers praise.

Just as stated above, from the founding of its day, Mengniu has been holding the flag of developing the company by relying on good quality and regarding quality as the life. Over ten years, Mengniu has never slackened strict quality control over products, and takes quality control to the level of system construction to emphasize.

Mengniu implements very strict responsibility system of quality control and makes it standardized and systemized. Mengniu has a complete tracking system of product which enables to find each responsible producer of the product. Each pack of milk will go through 9 procedures, 36 monitoring points and 105 test items before outing the factory.

Mengniu successively passes five certification systems such as ISO9001 ISO14001 OHSAS18001 GMP HACCP, and Green Food Certificate so that high quality is guaranteed.

Success depends on details. Mengniu s decision makers deeply understand this principle and strengthen raw milk quality management as the priority. Mengniu has built 11 dairy farms with each holding capacity over 10,000 herds. These farms have uncontaminated soil, grass, water and air, and animal welfare concept is fully adopted to make cows live comfortably and milk happily. At present, 60% of Mengniu s raw milk comes from these modern farms.

Good quality supports the company and science and technology prospers the company. Relying on continuous science and technology investment and quality promotion, Mengniu builds high-tech dairy institute to future making efforts on social and economic benefits. In the age of quality-determines-all, Mengniu s diligence and great efforts made on quality promotion as well as long-term input of green industrial chain construction support the company to win three prizes on China Children and Women Industry Expo so that more Chinese have the access to safe and healthy milk.