Traveling through 30 cities of China, Mengniu s ecological move successfully concludes

By the end of July 25, Mengniu s large scale experience activity ecological movement support China had successfully concluded at Shaoxing, Zhejiang Province after patrolling through thirty cities such as Hangzhou, Suzhou, Shanghai and Nanjing, etc. Yang Fuqiang, director of Global Climate Change Responding Plan of WWF said, This movement organized by Mengniu is quite good. It is not a promotion activity to sell products, but a communication with consumers face to face. So in terms of promotion of environmental protection concept, this activity is even better than media s daily abroad.
Green fashion activates China
Ecological movement support China started in April and concluded in July experiencing a period of four months covering 30 cities nationwide to set green dots one after another on the map of China. Adhering to Mengniu s consistent green strategy, the activity on one hand showed consumers Mengniu s ecological grassland through the section of panoramic view of Mengniu to demonstrate green concept and fine quality of products; on the other hand, Mengniu advocated green and low carbon consumption concepts to public and publicize low carbon lifestyle in China. Mengniu s responsible person said, The purpose of ecological movement support China is to spread the concept and lifestyle of low carbon to the public so that our life will be better and wonderful.
Different from normal patrolling activities, Mengniu s ecological movement support China paid a lot of attention to the form innovation and significance expansion. On the site of the activity, there were several game sections such as beauties show of environmental protection, recycled DIY paper box making, competition of environmental protection knowledge, ecological grassland tour and other interactive games, etc. All those activities gained favors from little children and citizens. What s more attracting was that on almost every activity site, Mengniu invited some sports and entertainment stars such as Ding Junhui and Xue Zhixian to come and share their low carbon life together with audience.
Meanwhile, to let more consumers in different regions get benefits, Mengniu Dairy Group took the initiative to open the first ever carbon calculation website to build the first on-line green camp in China which attracted 500,000 netizens from Hong Kong and Taiwan regions, and they ignited the no-line low carbon tidal wave.
Mengniu builds the stage for green strategy
At present, there are many enterprises taking the green fashion and low carbon economy and Mengniu is only one among those companies, however, whose who actually put low carbon into practice are quite few. From cow raising, milk processing, production and packaging to consumers meal tables, Mengniu has built a complete green dairy industrial chain to actually put low carbon life into public s life.
Mengniu has successively built 11 modern dairy farms with each holding capacity over 10,000 herds to guarantee that most milk source of Mengniu is from ecological dairy farms. In order to optimize farms nearby environment, Mengniu builds methane power plant, sewage disposal plant, barren mountain greening program, Yuan River construction and organic planting project with total investment exceeding RMB 400 million by which many gardens are built one after another. In addition, Mengniu also claimes to launch fsc authorized environmental protection packaging materials to guarantee that all Mengniu s packaging materials are in consistence with sustainable development of forest.

Besides greening on hardware, Mengniu also pays great attention to software greening. In addition to publicize entire citizens low carbon concept through ecological movement support China , Mengniu also leads more citizens to participate ecological construction. The recycling of packaging materials activities in Beijing and Shanghai are on hot play. Assistant to President of Mengniu Dairy Group Zhangrong said, As one of world s top 16 companies, Mengniu is pursuing long term effect, in other words, it s social responsibility. We are going to consistently implement low carbon industrial constructions.