Mengniu won annual China s green brand award
Write:
Rekha [2011-05-20]
Mengniu Dairy Group won China 2009-2010 Annual Green (Low Carbon) Brand Award at the award presentation conference of China Brand and Transmission witnessed by over 100 media leaders, more than 100 famous entrepreneurs and 200 marketing and sales elites.
It is known that this is the second year gala which assembles industrial experts, commercial elites and authoritative media to be the domestic highest level brand and spreading interaction conference. Brand Contribution Award is strictly selected by experts judge panel consisting members from government leaders, industrial professionals, entrepreneurs, media leaders and groups from other circles and the result if which has great authorization and symbolization.
Brand influences China
During ten years golden development of Chinese dairy industry, Mengniu made low-key efforts to growing to Chinese dairy giant which also became a model and miniature of the history of Chinese dairy development. Over ten years, Mengniu s brand had already become a culture penetrated into Chinese people s daily life and took effect on many aspects of their life. I m so honored to see that Mengniu can be widely recognized by public on such a premium platform. Mengniu shall transform such emotion into power of progress making to be the No.1 brand of Chinese dairy industry to provide more fine quality products to consumers, Said the responsible person from Mengniu Dairy Group.
Mengniu is not only the backbone power for Chinese dairy industry s rising-up from the world, but also an enterprise with strong social responsibility and honor. Over ten years, Mengniu has been making efforts to public welfare undertakings and proactively initiates various activities to call up more strength to participate in commonwealth so that more needed people can get help.
At present, Mengniu as the leader of the industry is heading for the target of internationalization accompanied by satisfying the health care construction for every Chinese person. It is this company vision that pushes forward Mengniu to explore out of the grassland and lead the whole Chinese dairy industry to rise up in the world.
Green beautifies life
The brand success of a company is indispensable from the company s spirit of advancing with times. In 2010, green and low carbon is the mainstream theme. Mengniu closely follows up the step of the age and hold Ecologic China Experiencing activity to permeate into 30 cities nationwide to bring Mengniu s green concept and the sense of low carbon into public s minds.
In fact, these years, Mengniu s contribution to green ecology is witnessed by all. On the 13th Beijing Science and Technology Exhibition, Mengniu won the Award of China s Excellent Low Carbon and Energy Preservation Enterprise. During recent successive five months, Mengniu successively won the Enterprise of Green and Health Award, Most Eminent Low Carbon enterprise, China s Pioneering Low Carbon Enterprise, and Top 20 Enterprises of Chinese Enterprise for Energy Preservation and Emission Reduction, etc. On average, Mengniu won a prize very one month, and this speed of prize gaining made a brand new record among the industry and at the same time fixed Mengniu s position of pioneering green and low carbon enterprise to benchmark the Chinese green enterprise.
Industrial experts said that if the past decade of dairy development was relying on rapid development of market economy and sub-classified category, then in the coming ten years we would see the age of green productive force represented by Mengniu and a new round of green and sustainable development. Mengniu leads the industry to pave the way for a brand new road on green rejuvenation by its strong sense of social responsibility and top class brand. (From qq.com)