The second season of Mengniu's "breakfast milk health care action" inaugurates

Recently Mengniu s second season of breakfast milk health care action fervently inaugurated after the first season activity named good breakfast milk health action. The second season activity will endure one month in 10 cities like Dalian, Tianjin, Hangzhou, Wuhan, Guangzhou, Xuzhou, Chengdu, Qingdao, Xian and Guiyang. The action will publicize the commonwealth concept to recall the nutritional matching from national people.

Love care on good breakfast

Breakfast is proved to have very close relation to our health especially in today s fast developing society. Chinese government has early launched assured quality breakfast program to promote national people s breakfast quality. In 2009, to call on society s attention on breakfast quality, Mengniu joint China Cuisine Association and CCTV to hold public commonwealth activity in the name of Mengniu breakfast milk, good breakfast milk health action and the first season of which in last year went through 103 cities and 143,833 kilometers. To further promote nutrition health concept and breakfast knowledge and build appropriate and healthy habit of having breakfast, Mengniu carried out the second season activity in ten major domestic cities to provide more love care people an arena to make more innovative breakfast.

The data shows that in recent years 43.6% people still don t have access to drink milk in their breakfast, and among whom those aged from 19-29 are severely deficient from milk. Cultivating a good habit of breakfast intake has already become a state program to improve national people s physical constitution. A responsible person of Mengniu Dairy Group says, We hope through this activity, more people can realize the importance of the breakfast and health care in their daily life, and change their bad habit on breakfast and a start dynamic and healthy life.

Health relay transmits love care

As one of the initiators of breakfast health care action , Mengniu breakfast milk has long been dedicated to professional breakfast milk. Through years of efforts, Mengniu breakfast milk grows from a brand new dairy product to indispensible hero on national people s breakfast table. The pure natural materials and six major nutritional elements with walnut, dates and other nutritional flavors reach both nutritional and delicious standards. Dairy experts say that from the birthday of Mengniu breakfast milk, Mengniu has been paying attention to national people s status quo of breakfast and making unceasing efforts towards popularizing and prompting breakfast habit and technology improvement so that breakfast milk can serve for major role on national consumers breakfast table.

In May of this year, on Monde Selection 2010 which was honored as Food Olympic, Mengniu broke the monopolar positions that European, American, Japanese and Korean food makers had been taken for many years to win the award relying on its superb quality and leading technology to set a solid while crucial step towards world s high level dairy industry. Dairy analyst evaluated that Mengniu s high quality breakfast milk not only brought Chinese people health and dynamics, but also newest great impetus of challenging on world s top dairy makers. As the first brand of domestic breakfast milk, Mengniu s breakfast milk had been keeping the champion among the same category in the market for seven years with 70% market share, which was really the reliable breakfast milk brand for consumers. From: sohu.com