China's First Double-high Surface Fingerprint Proof Sheet Born in Baosteel

China's First Double-high Surface Fingerprint Proof Sheet Born in Baosteel

Developing a new product within 30 days, delivering finished products to the customers within 60 days---confronted with the rigorous market situation, Baosteel took the initiatives to develop successfully the double-high surface fingerprint proof sheet, filling the domestic blank for this high value added and high technological content product. Recently, the first 3700 tons of finished products were delivered formally for the domestic high-end appliance market as import substitution.

As the first enterprise to develop fingerprint proof products in China, Baosteel once occupied more than half of the market in this field. However, as the supply starts to exceed demand in the market with the general improvement of the steel industry, the products selling like hot cakes are in the trouble of homogenization competition.

How to extend the vitality of products? Baosteel re-oriented the fingerprint proof products and made clear the developing philosophy: gradually reducing low-end market, and energetically developing high-end market. In line with this re-orientation, Baosteel "explored the way" in every important domestic electrical appliances manufacturer actively in August this year.

After visiting on site, market survey and analysis, Baosteel keenly caught the users' change of the "taste" for fingerprint proof product, and developed double-high surface fingerprint proof sheet that meets the requirements of high-end electrical appliances manufacturer within only one month, and delivered the first batch of finished products to the users in the second month.

"Double-high surface" mainly means high surface quality and high surface property: no flaw can be found by checking the product surface carefully; various properties such as corrosion-resistance and electrical conductivity are up to high application standards. It is worth mentioning that Baosteel creatively incorporated the production technology of O5 sheet for automobiles into the development of this product on the basis of the experience accumulated in many years for fingerprint proof products.

From steel-making, hot rolling to cold rolling, fine workmanship in each step made the exterior quality of the product even better than that of O5 sheet.

Double-high surface fingerprint proof sheets are mainly used for computer, communication, automation office equipment, audiovisual equipments etc. Due to the precise market orientation, its development is promising. According to introduction from R&D personnel, the market of this product has been monopolized by import for a long time. Only the substitute for import will bring the market share of thousands of tons each month; besides, the demand for this product will be larger as the domestic electrical appliances keep upgrading. At present, the monthly order of double-high surface fingerprint proof sheets is 3000 tons to 4000 tons. As per the product development plan, its annual output will be up to about 100,000 tons next year.