"Blue Book of Baosteel's Strategy for Intellectual Property" Published

The first blue book for intellectual property strategy complied by Chinese enterprises-"Blue Book of Baosteel's Strategy for Intellectual Property" finished its compilation a few days ago, symbolizing the overall launch of Baosteel's strategy for intellectual property.

In an effort to expedite the realization of Baosteel's strategic objective for new round of development and enhance the comprehensive competitiveness in an all-round way, chairman Xu Lejiang of Baosteel Group put forward the compilation of "Blue Book of Baosteel's Strategy for Intellectual Property" in Baosteel Technical Innovation Conference 2006, requiring the management of intellectual property to develop from production type to strategy type.

Soon afterwards, with the leadership of vice president Cui Jian of Baoshan Iron & Steel Co., Ltd., relevant managerial staff and specialists were organized to analyze the developing history and current status of Baosteel's intellectual property management and the competitive environment in which Baosteel sits in, and spend one full year to complete the compilation of "blue book" with more than 100,000 words in light of rapidly enhancing the enterprise's competitiveness and adapting to China's need for good and rapid development and participation in the international competition.

The "blue book" presents the panorama of the blueprint of Baosteel's strategy for intellectual property. It introduces Baosteel's strategic system to produce, defend and attack the intellectual property in future, and guides Baosteel's management of intellectual property to develop towards the multi-directional management mode incorporating science & technology as the vanguard, protection of interests, appreciation of assets value and accumulation of knowledge, etc.

According to the requirements of the strategy for intellectual property, the number of Baosteel's patent application will continue to grow at the speed of 20% each year, and the management level of intellectual property will reach the international leading level. Therefore, the "blue book" works out specific deployment for strengthening the awareness for patent application, instructing the R&D direction for strategic products, enhancing the integration of innovative technologies and supervision of patented technology, and maximizing the effect of intangible assets, etc.

The "blue book" concentrates the wisdom and strength of all circles in Baosteel. The establishment of management system and long-acting management mechanism for intellectual assets with Baosteel's characteristics not only helps to guide and promote Baosteel's technical innovation but also is of profound guidance and support to the overall realization of Baosteel's strategic objective for development. Furthermore, the "blue book" will also play a steering role for domestic enterprises to implement the strategy for intellectual property.

Cui Jian: the "blue book" is an important integral part of system capability
Baosteel has included intellectual property into its annual operating target for many years consecutively. Its amount of patent acceptance takes the first place in the country, and is increasing at the speed of 20% every year, why does Baosteel publicize "Blue Book of Baosteel's Strategy for Intellectual Property"? To this question, vice president Cui Jian of Baoshan Iron & Steel Co., Ltd. in charge of science & technology thinks that Baosteel should possess a more complete strategic system for intellectual property in view of long-term development. The "blue book" promulgated this time puts forward the strategic system for intellectual property consisting of production, defense and attack, to support the realization of Baosteel's strategy for the new round of development.

Cui Jian said that Baosteel should manage the patents that have been applied for, under application or prepared for application in a systematic way. For instance, when researching a new technology, firstly it should be found out what patents have been applied for this technology at abroad, whether others' interests will be involved or not.

Now Baosteel's technologies, products and equipment are finding their way to the overseas market continuously, we can not wait till others knocking at the door to be aware of our infringement of intellectual property. Or others have availed themselves of the decisive occasion before we go out. Therefore, the production, defense and attack of intellectual property shall be arranged in a unified way and promoted systematically, and we should not wait till it is needed.

When talking about how to strengthen the management of intellectual property, Cui Jian said that we will assess the intangible assets in a more quantizing way, especially the effect of patents and know-how on the enterprises, to highlight the contribution of technical innovation. We also adjust the magnitude for incentive to further encourage the employees' initiative for innovation.

The completion of "Blue Book of Baosteel's Strategy for Intellectual Property" is an important measure to carry out "Development outline for Baosteel's technical innovation system" in light of the tenet of open type independent integration and innovation. Cui Jian said that it is a creative and persistent job to implement the "blue book", which involves training, human resource support and information construction, etc. It requires the efforts of each circle to implement the work specified in "blue book", which should be advanced in a rolling way and optimized continuously. We believe, after many years, it will become an important integral part to demonstrate Baosteel's system capability and soft strength.