On May 20th, Mr. Liu Changle, Chairman and Chief Executive Officer of Phoenix Satellite Television, member of Tongji s Board of trustees delivered a speech on How to Build the Iconic Brands of Chinese Culture . Prof. Zhou Jialun, Chairman of the University Council, presented at the speech. Mr. Liu s comprehensive interpretation on brands building, phoenix culture and the development of future new media aroused great interest and strong repercussion from about 600 students present. They actively posted questions and had a heated discussion with Mr. Liu.
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