Tasly Ghana held a lively new product release meeting at its lecture room on July 31 to publicize its latest products. Mr. Xu Tongxiang, GM of Tasly Ghana, attended the meeting and local distributors paid great attention to this one and some of them contributed to decoration of the venue.
At the meeting a marketing manager of the firm showed to the audience 5 new products, including I-Cleaning, Cirtus Tablet, King s Long-Play Spray, Honey Soap 2 and Bee Pollen Soap 2, and demonstrated their unique functions with simple tools in a vivid manner. An Answer & Win session on the principles, features and efficacy of new products was run after the demo and distributors who gave right answers were presented with the new products.
This meeting was generally electric. According to the attendees, the meeting was quite novel. On the one hand, the product demo enabled them to know the features of the new products visually so that possible misunderstandings were avoided in the process of oral description afterwards. On the other hand, the Answer & Win held after the demo aroused their interest in participation and helped them understand and memorize the knowledge related to the products quickly and clearly so as to lay solid foundations for their future work. Considering their opinions, Tasly Ghana will continue carrying out this visual and interactive training manner in future marketing events to provide distributors with better service.
