In August 2009 Tasly grandly launched its latest product Deepure Quick-dissolving Puerh Tea, which glittered brightly at Hong Kong International Tea Fair 2009, demonstrated the advanced and distinct tea-making technology of Tasly, and won appreciation from domestic and overseas customers.
As an important component of Tasly s Pan-health Industry, Deepure combines health and life in a perfect way. In this fast-paced and plural world, Deepure s convenient, efficient and healthful drinking mode, i.e. tear, pour and drink in 3s , is favored by Japanese consumers. Before launching this product, Tasly Japan proactively organized product presentations and trial activities, during which Deepure was highly praised by Japanese distributors for its convenient drinking mode, superb taste, safe manufacturing standard and excellent efficacy.
Since Japan is a country famous for efficiency and convenience, efficiency is always the first thing to consider when a consumer product is weighed. Puerh tea is sold and drunk in Japan roughly in the same way as in China. In other words, it is sold in the form of tea biscuit and is drunk after multiple complicated steps. Therefore, Puerh tea is hardly used by the Japanese as a daily drink except that it is specially used for Sado performance to entertain guests. The emergence of Deepure, however, completely overthrows the previous drinking mode of Puerh tea. To tear and pour at an interval in daily work is all you need to make a cup of pure and aromatic Puerh tea. Every Japanese consumer who has tried Deepure takes delight in talking about such a convenient drinking mode.
Safety is the most essential requirement of the Japanese on food.
Statistics indicate that 94.85 of Japanese show concerns about the safety of made-in-China foods. Deepure realizes an integrated industrial chain of modern Puerh tea, including planting, picking, fermentation, extraction, manufacturing, transport, warehousing and marketing.
Digitalized extraction process is used to make highly purified nano Puerh tea essence and completely remove the possibly existing heavy metals, pesticide residues and foreign substances. Consequently Deepure becomes a purely natural, pollution-free, clean, safe and convenient health drink without any heavy metal, pesticide residue or additive in the mind of Japanese consumers. Furthermore, the brand image of Tasly created in Japan helps Deepure to be quickly accepted in the captious Japanese FMCG market.
In recent years many Japanese people, due to bad living habits, suffer from sub-health or even have relevant diseases, such as obesity, diabetes, hypertension, arteriosclerosis, inflammation, allergy, headache, depression, algidity, dry skin etc. Puerh tea, however, is effective in lowering lipid levels, loosing weight, reducing blood pressure, combating arteriosclerosis, preventing cancer, delaying aging, removing the effects of alcohol and improving skin beauty.
Meanwhile, it provides fewer calories than other common drinks and hardly contains theophylline or caffeine so that sleep quality will not be impaired. Since most Japanese distributors are seniors and tend to pay more attention to health than other ages, Deepure s efficacy exactly complies with requirements of the Japanese market.
To conclude, Deepure is an epoch-making new tea product complying with the practical conditions in Japan and integrating convenience, safety and healthcare. Tasly Japan and all its Japanese distributors are fully confident about the prospects of Deepure and will make joint efforts to bring the healthy Puerh life to every Japanese family. In recent days distributors kept calling or visiting the firm to ask about the production progress and sales plan. The firm has planned to start a limited trial sale in November 2009 and a Deepure fever is expected to emerge in the foreseeable future.
