The Trademark Office of State Administration for Industry and Commerce recently announced the newly certified 26 famous trademarks and Tongwei Co., Ltd enjoys the honor. It is known that Tongwei is the only feed enterprise this time and is the second feed processing enterprise in China that has won this honor. Thus, the famous trademarks in China have exceeded 300.
Tongwei Co., Ltd is the largest aquatic feed manufacturer and the key animal feed manufacturer in China. Its aquatic feed has been keeping No. 1 sales volume for consecutive 6 years. At present, Tongwei has set up more than 30 branches and subsidiary companies for feed production and distribution all over the country, with annual production capacity of over 3 million ton. Tongwei's being evaluated as famous trademark is due to the strong brand awareness of Tongwei, and also indicates firm affirmation to the steady and rapid development of Tongwei in the past.
For the past dozen years, Tongwei has won wide recognition and reputation from all social circles by virtue of our stern management, strong R&D capacity, advanced managerial concept, considerate service and realistic spirit, which has ensured our positive, steady and rapid development. In 1995 Tongwei Group ranked No. 2 among China's Top 500 Largest Private Enterprises by State Administration for Industry and Commerce; in 1997, Tongwei was evaluated as Sichuan Province 31 Key Private Enterprise; in 1998 Tongwei was listed as 37 Key Expansion Enterprise in Sichuan Province; in 1998, 1999 and 2000, Tongwei won the title of Best 10 Unit for Safeguarding Consumers' Rights; in the beginning of 1999 Tongwei won the authority for import and export business by private enterprise and was listed as the State 300 Key Contact Non-Governmental Enterprise by State Economic and Trade Commission; in the same year, Tongwei was appraised by Agricultural Bank of China as AAA enterprise; in 2000 Tongwei Group passed through accreditation for ISO9001 international quality system and won the highest title of domestic advanced level for China's enterprise standardization; in 2002 Tongwei Group was appraised as the Most Honest Client by Agricultural Bank of China. Since 1999, Tongwei has been awarded Sichuan Famous Brand and Sichuan Famous Trademark consecutively for many years and has won state-level gold medals for new products and new technology and gold medal of Spark Project successively for ten times.
Background: what is Famous Trademark?
Famous trademark, also known as well-known trademark, is the key carrier of enterprise image. It does not only has the characteristics of the trademark in common, but also boasts strong competitiveness with wide popularity, good reputation and great influence. It has been widely known and trusted by consumers and operators and shall be certified by authoritative institutions. Famous trademark, as the intangible assets of the owner, symbolizes the quality and good faith for the goods or service of the owner. It seems "intangible" but really "tangible" intellectual property and contains huge value. Famous trademark is the crown pearl for the famous brand market and is the king of the famous brands. Any enterprise owning famous trademark is called famous trademark enterprise, which is the sublime transfer from product brand into enterprise brand. In line with the prevailing global economic integration, brand competition has become the focus for market competition. The enterprises in China have entered into an era of brand competition. It has been reported that even if CoCa Cola companies around the world vanishes over night, its trademark worth 35 billion USD can help Coca Cola finance enough capital to recover its production just within one week.
Tongwei Co., Ltd is the largest aquatic feed manufacturer and the key animal feed manufacturer in China. Its aquatic feed has been keeping No. 1 sales volume for consecutive 6 years. At present, Tongwei has set up more than 30 branches and subsidiary companies for feed production and distribution all over the country, with annual production capacity of over 3 million ton. Tongwei's being evaluated as famous trademark is due to the strong brand awareness of Tongwei, and also indicates firm affirmation to the steady and rapid development of Tongwei in the past.
For the past dozen years, Tongwei has won wide recognition and reputation from all social circles by virtue of our stern management, strong R&D capacity, advanced managerial concept, considerate service and realistic spirit, which has ensured our positive, steady and rapid development. In 1995 Tongwei Group ranked No. 2 among China's Top 500 Largest Private Enterprises by State Administration for Industry and Commerce; in 1997, Tongwei was evaluated as Sichuan Province 31 Key Private Enterprise; in 1998 Tongwei was listed as 37 Key Expansion Enterprise in Sichuan Province; in 1998, 1999 and 2000, Tongwei won the title of Best 10 Unit for Safeguarding Consumers' Rights; in the beginning of 1999 Tongwei won the authority for import and export business by private enterprise and was listed as the State 300 Key Contact Non-Governmental Enterprise by State Economic and Trade Commission; in the same year, Tongwei was appraised by Agricultural Bank of China as AAA enterprise; in 2000 Tongwei Group passed through accreditation for ISO9001 international quality system and won the highest title of domestic advanced level for China's enterprise standardization; in 2002 Tongwei Group was appraised as the Most Honest Client by Agricultural Bank of China. Since 1999, Tongwei has been awarded Sichuan Famous Brand and Sichuan Famous Trademark consecutively for many years and has won state-level gold medals for new products and new technology and gold medal of Spark Project successively for ten times.
Background: what is Famous Trademark?
Famous trademark, also known as well-known trademark, is the key carrier of enterprise image. It does not only has the characteristics of the trademark in common, but also boasts strong competitiveness with wide popularity, good reputation and great influence. It has been widely known and trusted by consumers and operators and shall be certified by authoritative institutions. Famous trademark, as the intangible assets of the owner, symbolizes the quality and good faith for the goods or service of the owner. It seems "intangible" but really "tangible" intellectual property and contains huge value. Famous trademark is the crown pearl for the famous brand market and is the king of the famous brands. Any enterprise owning famous trademark is called famous trademark enterprise, which is the sublime transfer from product brand into enterprise brand. In line with the prevailing global economic integration, brand competition has become the focus for market competition. The enterprises in China have entered into an era of brand competition. It has been reported that even if CoCa Cola companies around the world vanishes over night, its trademark worth 35 billion USD can help Coca Cola finance enough capital to recover its production just within one week.
