On October first, China Brand Research Institute released the billboard of Top 500 Chinese trademarks in value. After fierce contention among 764 trademarks from 20 industries, Tongwei ranked the 153rd place with valuation of 1.453 billion yuan. Remarkably, among the Top 153, Tongwei was the only trademark for feedstuff; and very few only 5 trademarks got listed in the Top 500 and only 2 in the Top 250. Also, Sichuan was reported to have 15 companies among the Top 500 rank but Tongwei was the only one with feed supply as the primary business. This was another honor accredited to Tongwei after last July last when it was reputed as a representative brand of China s feed industry, a manifestation of Tongwei Company s absolute ascendance in the feedstuff particularly the aquatic feed trade.
The ranking program assumes the mission to identify brand value and promote the buildup of Chinese native brands . For the assessment, it mainly relies on the present earning value method to project the likely excess profit based on the company s profit ratios of the latest two years ands also takes into account other factors such as the trade features, the market status and the brand s position in the marketplace.
