Tongwei Feed Was Honored as China Top Brand
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Javed [2011-05-20]
Recently, China Top Brand Strategy Promotion Committee published the name list of 2006 China Top Brand Products, Tongwei Feed was chosen as the first group of China Top Brand Products of Feed Category for its enjoying popular confidence. A brand is the collection of experience and recognition on relevant products by the public and the most valuable intangible asset for an enterprise, and it makes an indispensable significance for the sustainable development of an enterprise. Since its founding in 1983, Tongwei has been actively building and strengthening the concept of brands, and paying close attention to and implement in an all-round way the strategy of brands. The company has eventually won the recognition from all circles of life.
In 1995, Tongwei Group was appraised as the Second of the 500 Largest Private Enterprises in China and had become one of the first private enterprises with the exclusive rights in import and export in China approved by the state government.
In 1996, Tongwei Co., Ltd. was becoming the first enterprise passing ISO 9002 Quality System Certification and using the certification mark of conformity of product quality in China s feed sector as well as the one with the honorary title of Top Ten Feed Brand in China.
In 1999 and 2003, Tongwei Brand series of feed products were rated among Famous Brand of Sichuan by Sichuan Administration for Industry and Commerce. From 2002 to 2005, Tongwei had been rated among Top Brand of Sichuan for 4 consecutive years by Sichuan People s Government.
In 2002, Tongwei was successively listed as the Key Leading Enterprise of Agricultural Industrialization in Sichuan Province by the CPC Sichuan Provincial Committee and Sichuan People s Government, Advanced Sichuan Provincial Enterprise in Quality Management by Provincial Administration of Quality and Technology Supervision, National Enterprise with both Quality and After-sale Services up to Standards by China Association for Quality Inspection, Top 100 Enterprises in China s Feed Sector by National Feed Industry Office and China Feed Industry Association. And in 2002 and 2003, Tongwei was issued with the certificate for its feed products exemption from quality surveillance inspection in the Sichuan Province by Provincial Administration of Quality and Technology Supervision.
In 2004, Tongwei ranked among Top 500 Private Enterprises in China, and it became the first private enterprise with Trademark and Graphics of Tongwei series of feed products authenticated as China s Famous Trademark by State Administration for Industry and Commerce in China s Feed Sector. In the mean time, Tongwei Co., Ltd. was listed as National Key Leading Enterprise of Agricultural Industrialization by 8 Ministries and Commissions of the State Council, including Ministry of Agriculture and Ministry of Finance.
In 2005, Tongwei was successively rated among Top 30 Enterprises in China s Feed Sector, and Tongwei Feed Products were listed into Trustworthy Products in China s Feed Sector, and Tongwei Brand series feed products were authorized as one of first batch of products in China s feed sector with the issued certificates for product exemption from quality surveillance inspection by the state, while the products had been checked and rectified by the State as Stable and Quality Products after Quality Inspection (from the year of 2000 to 2005). Furthermore, Tongwei had successively been ranking among Top 500 Largest Enterprise Groups in China, Top 50 Private Enterprises with Competitive Edge in China, Top 30 Private Enterprises with Competitive Edge of Brand in China.
In 2006, based on the assessment of World Brand Lab, Brand of Tongwei valued at RMB 3.872 billion yuan was ranking among China's Top 500 Most Valuable Brands and it thus had developed a school of one's own in China s feed sector. On July 12 of the same year, Tongwei was listed as the only one in China s more than 13, 000 feed mills among the list of 145 symbolic brands released by China s Brand Research Institute