Between September 23 and September 27, 2010, Hisense attended the annual CTC Parade Exhibition with a powerful product lineup. Buyers from more than 480 retail stores attended the exhibition. CTC Canadian Tire Corporation Limited is one of the first channels in North America to sell Hisense branded products, and is an important, strategic partner to the company.
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| 2010 CTC Parade was held in Winnipeg, Canada |
At the CTC Parade Exhibition, Hisense was selected among numerous dealers (such as SAMSUNG, TOSHIBA, RCA) to be the exclusive TV provider at the CTC Parade TV exhibition. The event was a great way to publicize and promote the Hisense brand.
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| Only Hisense TVs were exhibited in 2010 CTC Parade TV Exhibition Area |
During the exhibition, Duncan, president of CTC, expressed his gratitude to Hisense for attending, and also voiced his desire to further cooperate with the company in the future. In addition, more than 50 dealers from CTC started negotiations with Hisense. The dealers were satisfied with the quality of Hisense TVs, specifically praising the picture quality and stylish design. Many offered to promote Hisense in their sales areas.
At the exhibition, CTC used Hisense TVs as advertisement displays for other products covering more than 90% of the exhibition area. A large majority of suppliers voluntarily selected Hisense TVs for their advertising terminals, indicating that Hisense was well recognized in Canada.
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| Hisense TVs were used as advertisement displays at the hardware section |
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| 2010 CTC Parade Exhibition was large in scale and rich in products |
Hisense exhibited a full-range of white goods in the Green themed exhibition area. Five hundred brochures were designed and printed for this exhibition to give to dealers.The exhibition strengthened the relationship between Hisense and CTC, while increasing partnership opportunities with other customers in Canada.
