On the afternoon of June 25, Mr. Mark Taylor, the senior vice president of the US Nickelodeon Children Channel, and Ms. Mei Yan, the chief executive officer of the Beijing Office, Viacom Inc., USA, were invited to visit the Animation School. The visitors toured the school and had a discussion with Liao Xiangzhong, the chairman of the school; Shi Zhongmin, the vice chairman; Lu Shengzhang, the chairman of the professor committee; Gao Weihua, the director of the Animation Department. The two parties negotiated matters on teachers training and students interns preliminarily and reached a consensus on building a long-term strategic cooperative partnership.
In the meeting, Mr. Taylor introduced the development, concepts and goals of the Nickelodeon Children Channel, and appreciated the works of the Animation School, saying that they were of high artistic value and solid basic skills. In the meantime, Mr. Taylor pointed out his own opinion, believing that animation works should possess some entertainment value. But the pity was that the themes of most of these Chinese students works seemed too serious and heavy, lacking elements of ease and humor. He suggested that the school create for students a competitive sense in their study.
Liao Xiangzhong showed his gratitude and agreement to Mr. Taylor s suggestions, and made a detailed introduction of the school s history, educational philosophy and ideas. He said that as a first-class animation education institution in China, the school was willing to cooperate with a first rate animation-media organization, like Nickeldeon, so as to optimize the school s educational pattern and nourish more outstanding talents for the Chinese animation industry. Mr. Taylor also showed willingness to provide more assistance for the development the Animation School and he would arrange some of the corporation s animation experts to teach in the CUC as a first step of collaboration.
The US Nickelodeon Children Channel, the first children channel in the world, was founded in April 1979, ranking No.1 in the audience rating in the recent consecutive 8 years. Its programs include animations, dramas, race programs, variety shows and other forms. It has extended its brand to the fields of films, publications theme parks, off-line products, etc. This meeting has opened a widow to establish a long-term cooperative relationship, bridging a closer tie between the CUC Animation School and the world-class organization of animation production and animation broadcasting
Translated by Zhang Shuting
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