Encoding Olympics The Beijing Olympic Games and the Communication Impact Worldwide was officially published by the international famous press Routledge in August,2010(all in English). The project was hosted by Communication Research Institute of Communication University of China (CUC)and accomplished with the joint efforts of 13 international teams from America Germany Italy Spain Sweden France England Japan and India.The director of Department of Information Management of International Olympic Committee, Olympic Research Center and the founded editor and the academic editor of IJHS wrote the preface for the book. The director of Department of Information Management of International Olympic Committee and the founded editor and the academic editor of IJHS of Routledge sent a congratulatory letter to President of CUC and CUC-IJHS International Annual Conference of League of Higher Education in Media and Communication, speaking highly of the academic significance of this transnational joint research and comprehensive international academic influence.
The International Communication Compact Research Team of CUC was officially authorized by Olympic Research Center of IOC through global selection in December,2007. The Beijing Olympic Games and the Communication Impact Worldwide was organized by International Communication Research Center of CUC and academically directed by Professor Ding Junjie, Professor Liu Liqun and Professor Chen Weixing with Associate Professor Luo Qing as project manager and the international coordinator. It was started from Asia Media Forum in 2007 and lasted for 20 months with the cooperation of over 50 brilliant international communication researchers from 15 universities of 13 countries around 4 continents,carrying out the research through visual content analysis of hundreds of international media and questionnaires of the attitude of the international audience of 13 countries. The research report was successfully passed after being defended in IOC in March,2009 and selected officially to Bibliography of Olympic Museum and recommended to special column of IJHS by Olympic Research Center at the same time . After several strict international revisions and photo copyright authorization approval, it was published officially in English by the international famous press Routledge in August,2010.
IJHS first used four languages, English, Germany, French and Chinese for its preface. The founded editor Professor James Mangan acclaimed it as a publication with milestone significance since IJHS s first publication 30 years ago , for its innovation lied in using the same research method in 13 countries and in carrying out media content analysis and audience research in mother tongue. Great pressures from time of research, method complexity and language problems have been experienced by the researchers. The director of Department of Information Management of International Olympic Committee Philippe Blanchard said in the preface that from the 36 project competitors around the globe , the team led by Doctor Luo Qing from CUC was favorably selected by Review Committee for it consisted of a group of famous experts worldwide. What made us more proud was the vote of our Review Committee was paid back with fruitful results. The director of Olympic Research Center Maria Bogner appraised in project evaluation report and preface that this research was the longest (from torch relay, opening and closing ceremony , Olympic competition to communication compact research) and most comprehensive media-form-selection (visual communication impact analysis of TV, newspaper and Internet of 13 countries) analysis report, and we believe only very professional and persistent team could be competent in such arduous and challenging transnational cooperation.
With such high evaluation from IOC and international communication research area , the international research team applied successfully for more research projects from International Radio of China , China Telecom and China Internet TV. Based on the research achievement , the Communication Research Institue will continually construct a Sports and Media, Sports and Communication academic cooperation platform , which enjoys international influence and promotes deeper cooperation. Joint application for International High Level Research Fund Project and International Joint Media Studio Project is to be encouraged with international communication research teams from 15 member universities of the League of Higher Education in Media and Communication.
Translated by Liu Yue
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