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Mengniu Develops "Green GDP" and Endeavors to Become the "Global Climate Citizen"

Ordinary Chinese people's concerns on the environment are rising day by day. In the survey of "what's your most concern" which was recently done by "China Comment" magazine, the issue of environmental protection ranked No.7 which has the same important position with the issue of ...

Mengniu s Change and Stability

In the entity economy, building a world-class brand within ten years is almost impossible, but from ranking China s NO.1,116 to the world No. 19, Mengniu who has just reached the age of 10 years has created this miraculous history. Internationally renowned strategic consulting ...

A Modern Revelation --- Avatar Low Carbon is the Unswerving Principle

At the beginning of 2010, the whole world is discussing the movie --- Avatar , which took 12 years, and directed by Cameron. Since it was on screen, the box office record has been refreshing, and the ticket has been hard to get. In the cinema, the ticket queue was just as much as ...

Stars Participation in Mengniu s Public Welfare and Their the Social Values

One of the reasons of why many companies are keen to carrying out the public welfare activities is to take the social responsibility, and the other reason is to create a good social image of the company. This is basically a good thing, but many companies will always be misunderst...

Mengniu Sings the Song of Red East in Lunar New Year of Tiger

Lunar New Year of Tiger (2010) is approaching, in the supermarkets, Mengniu's red Chinese New Year celebration pack of milk ---"Lucky Golden Tiger" brings a thick festival atmosphere to the Chinese people. The printing package of red cloth tiger is perky and cute, and white ...

Zhenguoli Selected in the Independent Intellectual Rights Mengniu Enjoys the Advantage of R&D

Recently, the experts from the Inner Mongolia Autonomous Region Science and Technology Agency (Intellectual Property Office) announced the year of 2009's 10 major achievementts with independent intellectual rights. Mengniu Group's products ---the fruit milk drink Zhengguoi was ...

Mengniu Insists on High Quality Milk Source Green Base Goes across Half of China

Greeting first ray of the morning sunlight, in Mengniu Helingeer plant, the analyst Xiao Li has been at work. At her seat, there is a small card, on which there are her picture with sweet smile and her brief motto Good quality needs persistence . In the world-leading Mengniu R&D ...

Implementation Party Central Committee s No.1 Document Mengniu Painted the Dairy Ecological Blueprint

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Green Collar Era Arrives, Mengniu Leads the Green Industry

China is in a stage of rapid development, and the social environment keeps changing, with which some new social groups and concepts emerge. One one hand, in big cities a large group of people who suffer from the fatigue and anxiety, are thirsty for returning to the nature and ...

Sticking to Green Route, Ecological Cow Leads the Low-Carbon Lifestyle

From the last year s Davos Summit to the Copenhagen Summit, the topic of low-carbon always has been a hot issue. From the large aspect of the low-carbon economy and the low-carbon technology, to the small aspect of the low-carbon life, all the keywords which relate to the low...

Latest world s top 20 dairy companies released, Mengniu ranked No.16

As 2010 FIFA World Cup South Africa is on hot play, the world cup of global dairy list also releases the latest ranking. At around 5:00 p.m. on June 15 of Netherland local time, Rabobank Group released the research report of world s top 20 dairy companies of 2010, on which the ...

Constructing Mengniu Green , The New Impetus of Environmental Protection in Post- Two Conferences Age

The Two Conferences have just concluded and concerns over enterprises towards the environment and the low-carbon economy continue to increase. As one of the world s dairy top 20, Mengniu Dairy Group uses the green actions to respond to the national green strategy. From the ...

Good Sleep, Healthy Life, Mengniu Takes Consumers Sleep Quality into Consideration

March 21st is the World Sleep Day . The sleep occupies a third of our life time, the adequate sleep, balanced diet and appropriate exercises are three internationally recognized health standards. However, according to the latest survey of sleep from Chinese Sleep Research Society...

Mengniu Inaugurates the Period of China Dual Functions of Yogurt

On March 17, 2010, in Mengniu Dairy Group Yogurt News Conference, the domestic high-end yoghurt s Health Food Certificate Approval was released grandly. Industry experts said that Mengniu yogurt is titled with the Health Food not only marks that Mengniu has made an epoch-making ...

The Central Finance Increased the Support to "Three-Agriculture"

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The Minister of New Zealand Agriculture Administration: Mengniu is a World-Class Dairy Company

On March 26, David Carter, the Minister of New Zealand Agriculture Administration, with the New Zealand Agriculture Trade Delegation, made an inspection tour to Mengniu Dairy Group accompanied by Mr. Taoke, the officer of the Agriculture and Animal Husbandry Office of Inner ...

Understand consumers win, Mengniu joins consumption giants in community carnival

Recently, the Southern Newspaper Media Group cooperated with Mengniu Dairy Group, Haier Electronics, Buick and other first-class enterprises to initiate the activity of "2010 Brands Tour to Community & Consumption Carnival". The activity would be held in eighteen large and high...

Boao Forum for Asia: Analyzing the Global Green View through Mengniu

On April, in Hainan, 2010 Annual Meeting of Boao Forum for Asia which got great attention ended perfectly. More than 1700 international politicians and dignitaries, enterprise executives and economic experts gathered in Boao Forum, which had the greatest scale in the history. As ...

Mengniu Overseas Workstation (Paris) was Established

On April 1st, Mengniu Dairy Group s overseas workstation (Paris) was established officially in cooperation with Danisco, which marked Mengniu s international strategy had developed in depth. The workstation is a research institute whose main job is the basic research and ...

Mengniu s Paris R&D Branch Open, China Dairy Industry Made Way to Europe

A few days ago, Mengniu Dairy Group s overseas work station Paris Branch was officially open, and this institute was mainly in charge of new product development and fundamental research. It took the responsibility of international edge-cutting technology, analysis and research, ...
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