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Future Sales Model of Foton Motor Roadmap of the KD Progr

Future Sales Model of Foton Motor Roadmap of the KD Progr

Write: Jerusha [2011-05-20]
AT Company is the exclusive sales agent of Foton light-duty trucks in Mexico and its parent is an economically strong company which has very strong local influences as it was formerly engaged in real estate and petrochemical businesses. In 2006, AT Company was set up with an investment of around US$100 million for auto businesses with Foton Motor. Directors of AT Technology and Sales Departments are former directors from Ford and Toyota, who have rich experiences and deep insights to the emission and certification regulations in Mexico. In addition, AT has sound government background and social relations.
AT started its cooperation with Foton Motor in 2006 and sales was kicked off during the late half of 2006. In 2007, basic scale was cultivated and sales in 2008 doubled in comparison to that of 2007. During the time when the market was stricken severely by the economic crisis, AT managed to achieve its targeted market share of 29% in Mexico.
Currently, AT has set up 11 outlets integrating sales and services and it is planned that 15 outlets will be in place in 2009 while specially designated spare parts management center will perform uniform management to Foton spare parts; and following this, electronic spare parts management system will be set up for the next step. The sales and service network of the Company covers all major cities in Mexico. The network is reasonably structured and the outlet image is designed in accordance to the uniform Foton EI standards.