Tourism should embrace social media
Posted: Fri 25 Feb, 2011 1:35 PM
The South Australian Tourism Industry Council would like to persuade tourism operators to utilise social media channels such as Facebook and Twitter.
Ward Tilbrook, chief executive, South Australian Tourism Industry Council, was quoted in eGlobal Travel Media as having said that more tourist operators should embrace the internet, since at least 80% of the tourism product should be bookable online. In South Australia, only 11% of tour operators have websites. The Council believes that social media outlets such as Facebook and Twitter have become vital for businesses.
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