A seminar was held April 13 at Dongguan's Cinese Hotel, where business elites from successful Taiwan-funded enterprises around mainland China discussed brand image building and strategies for exploring domestic markets. A Vice Mayor of Dongguan Mr. Jiang Ling attended the seminar.
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Business elites from successful Taiwan-funded enterprises around mainland China discussed brand image building and strategies for exploring domestic markets at Dongguan's Cinese Hotel on April 13. |
Mr. Xu Tao, the Vice ECO of VIA, thinks that over the next few years Mainland China will be a promised land for Taiwan-funded businesses who want to shift their profit modes from OEM work to developing their own products and brand names.
"The year of 2010 will be a precious opportunity for Taiwan businesses to nurture their own brand names as the central government offers more hospitality in helping them settle down here," Mr. Xu Tao said.
According to Mr. Xu Tao, it is too difficult for Taiwan Business to build their brand images in European and U.S. markets, as they cannot reach their targeted consumers without the help of middlemen there, and there are many barriers raised by different life styles, laws and regulations.
"Taiwan businesses tried to build their own brand images in European and U.S. markets as early as two decades ago, but with little success. However, we can make it in China because this is our home market and we can reach our target consumers directly," he said.
Mr. Hu Jiasun, the general manager of Hsu Fu Chi Foods, states that it is increasingly important to have a profound marketing network and maintain good management of logistic in order to explore domestic markets.
According to Hu, Hsu Fu Chi Foods has 100 operating sales offices and more than 800 sales representatives around the country. Four large-scaled logistic bases around China help them distribute their products smoothly from production lines to the various cities.
Hsu Fu Chi Foods is one of the leading confectionery companies in China with a turnover in excess of 4 billion RMB last year despite the dampening effects of the financial crisis.
Mr. Cai Zhengfu, the Vice Chairman of the Board for Airmate Electronic, holds that the acquisition of other famous brands is also a valuable way to achieve success in exploring domestic markets.
Dongguan is home to some 8,000 Taiwan-funded enterprises. Most of them developed through OEM work for overseas purchasers, but yearn to develop their own brands which can generate more profit. Over the past three years, 600 new brands were developed in Dongguan, of which half are from Taiwan-funded enterprises.
(By Morvin Chow)
