NYC launches winter campaign
Posted: Tue 11 Jan, 2011 11:07 AM
New York City (NYC) has unveiled a winter campaign to increase tourism and help the local economy during the slow months of January and February.
The marketing campaign includes the city s first-ever Broadway Week; Get More NYC; Off-Broadway promotion On the House; and NYC Restaurant Week. These are part of the initiative to increase tourism in the five boroughs and to reach Mayor Michael Bloomberg s goal to draw 50-million tourists annually to New York City by the year 2012. Robert Steel, deputy mayor, Economic Development, was quoted in eTurboNews as having said that these strategic marketing programmes developed by NYC & Company will help boost economic activity across the five boroughs for thousands of businesses across New York City, and the 320,000 New Yorkers employed by the tourism industry.
