Australian eyes on Indian tourists
Posted: Mon 14 Feb, 2011 11:30 AM
Tourism Australia has revealed its new campaign that specially targets Indian travellers.
The new campaign features an Indian restaurateur living in Sydney and an Indian couple who spent their honeymoon in Australia speaking of their experiences in the country. The campaign will be distributed through a series of TV, print and online adverts that will be shown throughout India this week. Andrew McEvoy, managing director, Tourism Australia, was quoted in Travel Daily Asia as having said that this particular campaign aims to demonstrate Australia s warmth and friendliness through the eyes of Indians who have settled in the country or have visited on holiday.
India is one of the key markets that Tourism Australia has identified in its 2020 Tourism Industry Potential report, which indicates markets that help drive the future growth of the tourism industry in Australia.
